If you are a startup business or blog or something else who is trying make a mark on internet besides having good website, contents, products you also need good social presence. Whether it is twitter or facebook or YouTube or Google+, what matters is how many people are actually interested on what you are saying within the social arena.

As social media now covers almost three quarter of population who have internet access, it is really important that you reach to them. But the road is not that smooth, you must have to be patient and keep producing great contents in order to grab those interested social readers. But we human are lazy and impatient in nature and it is really hard to just wait and see as our frontal lobe is just going to poke us with various questions like, “What if no one like our page?”, What if people think we are no-one?”, “What if …… “.

So after all this hesitation people either end up with some “Black Hat” SEO companies located in most third world countries or get some cheap SEO or Social Media service from cheap sites like fiverr. Now, the problem is as most of these companies focus on various SEO tricks (mostly black hat) to give your site some temporary ranking boost on the other hand for social media boost these companies’ uses click-bots or fake accounts which is no use to you. If you don’t get what I’m saying don’t worry will discuss it in depth below, so just keep reading.


So what’s black hat?

Well though it is mostly a SEO term but it also applies to the tricks most company uses now-a-days for providing you more social media followers. Black Hat is mostly a philosophy of working. Let’s think it this way – let’s say you are visiting your friend’s house, so the proper way is to press the door bell and wait for your friend to come and greet you. But what if you don’t press the bell and instead entered into his house by breaking the back door. You are still going to meet your friend, aren’t you?

Black Hat is also similar, in the web as everything runs on programming and algorithm, there is a normal way how sites are ranked depending upon its quality of content, loading time, user activeness and 197 more variables and these small scale SEO/Social Media boost giving companies uses some sniffy methods to increase your social media likes or followers.


How these sniffy social media boost has been done?

Mostly by using bots (automated programs to do a specific task) to visit your social media page and either click like or follow. But the process is not so easy as it sounds because most popular social media websites follows a ton of security algorithm to block these bots activity. Also to actually like or follow anything on social media those bots must needs a lot of active social media account.

Generally these company spends a lot of time and resource creating these fake account just to like any facebook page or follow you on twitter and then put these account information within the bot to like pages automatically or manually do it by humans.

In twitter you will even find some retweet accounts where if you retweet their post people will follow you and you have to follow them back too. There are ton of free websites like these where if you like 5 other people page showing on their website 5 people will follow your page too.

So, why is this waste of money and time?

Because even if you get 1000 likes this sniffy way, just ask yourself does those like really matters? Those 1000 profile which liked or followed your page has no interest on what you do or post. So, it will just increase your inactive user counts. Also during my research about this article I’ve seen that over time those number of likes gets decreased because either facebook or twitter removing these kind of fake accounts every day or if the account is some real person’s then he just unfollowed you after few months if hope that you would not notice who unfollowed you and you still keep following his profile. This mostly happens when you get likes/followers via website runs on “Like my page and I will like yours” philosophy.

Also if you use your personal profile to like garbage page in hope your will get some likes then you will end up with a news feed full of junk which you don’t wanna see. Either way the process doesn’t really help much in long term. When some interested person will land on your page to like it he/she will see that the page gets followed by some junk people and most of the time will not like your page as it doesn’t have that trust element anymore.

What if I use the ad system of facebook to get more likes?

Trust me or not, facebook itself uses these kind of black hat approach within their own office. Though they promise you to deliver your page to the right audience but it actually doesn’t. I know it’s hard to believe but it’s true. I know you might be curious, if you ware, watch this video as it will help you to clear things up for you.

So, even if you are thinking about paying facebook for promoting your page, it is not going to be much of help in terms of user engagement, that’s for sure.


So, what’s the best legitimate way then?

Getting more engaged social followers legitimately is not so hard actually, in fact it is completely free. The only thing you need to do is keeping making awesome stuffs for your business or website. If it’s a blog then keep producing amazing contents which users will love to read and even share too. If you are business and build products then build a great product at a great price point which will force users to share their thoughts about it via social media and end up liking your social pages. Beside never ever forget to put social media like buttons for your page/profile in your website, as it help users easily identify your social pages.

I know this doesn’t sounds so exiting, but trust me this is the best way to get the most engaged followers for your social media pages. As these followers will be truly interested in what you do and always stay engaged with your social media page. It is always better to have 60 engaged followers that 1000 non engaged one. With this process you might not get thousands likes per day, but certainly the like you will get will be very much focused and engaged to what you do and will not unlike your page over time. Social media pages are for interact with your users, readers not to show up a huge count of followers.


So all these social media marketing companies uses illegitimate ways of promoting?

Absolutely not. You see there are many social media promoting companies who uses the proper advertisement channels to advertise your product and services and letting people know that your business also has facebook page which users might like if they want. But they certainly not give you a number like you will get 5,000 likes in a week or so, as the job of that company is to advertise your product along with your social media links in television, print media and also over internet using trusted ad mediums like AdWords.

As these companies are highly experience in advertising and marketing you will certainly get more engaged users than you can think of. But the problem is that hiring these big marketing companies are extremely costly and most startups can’t even think of using them.

Conclusion

So, if you are also a startup and may be thinking of purchasing some likes for your new facebook page which will give you a boost on your social media presence. Just think again, does that really make sense to you. Do you really want to purchase non-engaged user likes just to increase your like number or it makes more sense to spend that money either building your website or business or product or article in a much more fined tuned way which users will love to read or use and like your social page our of interest and be a loyal engaged follower.

The choice is yours. Also in this post though I’ve given most of my analogies and example based on facebook but the same rule applies to all popular social media account, be it facebook or twitter or something else entirely. So, don’t just think that as I mostly talked about facebook in this post that means these scenarios doesn’t apply to other social media accounts.


Feedback

So, what is your thought about these illegitimate fake likes/followers? Will you pay money to someone or some organization to get more non-engaged social followers or you will send that money to improve yourself or your business? Which one makes more sense to you? Have you ever uses these kind of social media marketing companies who might have gave you a lot of social followers but as they are non-engaged they are not much use to you? Have you ever purchased social likes/followers from sites like fiverr and other similar websites? Let me know all of your thoughts in the comment section below. This article is not over here, if you want we can still continue this discussion below.

You can also connect with me via twitter @iSaumya. If you like this post, please don’t forget to share it with others who might enjoy reading it. Also if you have any other ideas or request about future posts, you can let me know in the comment section below or via twitter.

Published by Saumya Majumder

Passionate, Hard Worker. Love to develop new things, Singing Songs, playing computer Action Games, tweaking with computer languages, Riding Bikes, Love long driving, love books, web & Photography. You can follow me on twitter @iSaumya

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