If you are thinking about starting an international eCommerce site or eShop to sell either digital or physical goods one of the major challenge is to select the proper payment gateway. This single selection can either bring a lot of sales to your store or can make a lot of user angry. Whenever it comes to selecting payment gateway especially for international usage, the first name comes to everyone’s mind is PayPal, that is because of its immense global popularity. Almost anyone who does international online shopping is very familiar to PayPal that is why it is the no. 1 choice of all international sellers too.
But here comes the problem, though PayPal supports almost every first world and second world countries, but there are lot of third world countries for whom PayPal doesn’t provide support. So, if you are using just PayPal for your e-business payment gateway medium, then you will be losing all customers from those countries.
Even if you are from any first world and second world country, may people don’t even want to create a new PayPal account to pay for your goods instead they prefer more subtle on-page payment medium. Though PayPal provide on-page support under PayPal Pro, but again it is only available for a selective country one. That is why it is always better to provide at least 2 – 3 payment gateway alternative to your potential customers. It has been seen that the more payment alternative you provide to your user, the more they get a happy purchasing experience and also increases your customer conversion.
So what PayPal alternative do you suggest?
Well, it’s not that easy to answer because there are a lot of great payment gateway companies out there which are easy to use and easy to sign up without any hassel. But unfortunately not all of those payment gateways accept sellers globally instead some has seller country restriction. That’s why I’m going to start with the company who support most countries worldwide and then proceed to others. Please note all the company listed below are absolutely great so you will not have any problem with anyone.
2Checkout aka 2co is a great payment gateway provider for small startups to medium enterprises. They have a very transparent pricing system unlike PayPal who deduct a lot of charges/fees on your received amount. Though PayPal doesn’t charge much for US users but for non US users the fees is higher and after the fees deduction they also charge for currency conversion fees.
On the other hand 2Checkout has a very clean and 2Checkout Pricing which starts from 2.9% + 30¢ to 3.9% + 45¢ per successful transaction depending upon your base country. Also there is a 1.5% fee gets charged for cross currency transactions only. After all deduction whatever amount you get it gets credited to your bank account directly. Also 2Checkout will provide you the proper conversion rate unlike PayPal who provides at least 3% less conversion rate.
For example let’s say you received $100 and for that specific day USD to INR conversion rate is Rs. 66/- but if you have received the amount through PayPal they will give your Rs. 64/- for each dollar but with 2Checkout you will get the proper amount.
Beside all 2Checkout supports 3D Secure Pin transactions too. So, if your users are visiting form such country where no online transactions gets allowed without the 3D Secure Pin (2 tier authentication) feature, it will back you up there too.
But there is one thing bad about 2Checkout i.e. after deducting the fees they hold reserve a certain percentage of your earned amount for 90 days and then after that it’s get automatically cleared. I really hate this reserve feature, but again you can’t get all goods at one place.
This is one of my most favorite payment gateway present out there as it provides awesome on-page payment support along with in-apps payment support too. So if you are busing some sort of mobile app and you want to incorporate payment gateway inside your app, stripe gives you full support for that too. It is truly amazing except the fact that it is only available for a handful first world country seller. From rest of the world stripe does not accept any seller registration.
The prices of Stripe is also crazy simple and cheap. It is just 2.9% + 30¢ per successful transaction. That’s it. No hidden fees, no monthly fees no reserve held amount. It is truly amazing but only for those countries which is in Stripe’s seller list.
Braintree is another payment processing company which is actually owned by PayPal, but in reality it is not similar to PayPal at any way. The payment acceptance feature Braintree provides is truly breathtaking. Whether you need on-page payment gateway integration or on-app integration, Braintree supports it. It even supports Bitcoin transactions too. Along with all this your customer still have the option to pay with PayPal just like 2Checkout.
But again Braintree does not provide support globally and only available for a limited countries. So, if you are from one of those countries they you can take advantage of Brantree otherwise you have look for other alternative. Unlike Stripe Braintree does not provide a single transaction fees for all countries, for USA it is the lowest i.e. 2.9% + 30¢ per successful transaction but for non US users it might go up. Have a look at Braintree pricing structure.
Paymill is a European payment gateway provider who process credit card and debit card transactions for your online shop. Paymill supports almost every kind of debit and credit card along with those who needs 3D Secure Pin to do the transaction. The pricing of paymill is very simple too. Its starts from 2.95% + 0.28€ per successful transaction and might increase depending upon your country.
Paymill also provides supports for most first and second world countries but for most third world countries it does not provide support. Also paymill provides PayPal payment support along with the on-page card payment option, but it does not provide support for on-app integration and bitcoin transaction, at least not at this very moment and may be will do in future.
This is a completely new player in the payment gateway competition but it is also one of the best solution for most of the merchants that is because instead providing a new payment gateway Amazon Payment provides the same payment experience users familiar with Amazon.com website. As it uses the same payment gateway that Amazon personally use, the security of using this gateway is really top-notch. Amazon Payment is available in many countries and also expanding very fast but unfortunately there is no direct signup form for most countries. If you wish to sign up for Amazon Payment it will give you a form to fill up after that it may ask you to wait for a call from Amazon executive who will help you further with your request.
Amazon charges transaction fees at 2.9% + 30¢ per successful transaction and for cross currency purchase it also charges 3.9% extra. But Amazon Payment does not have inbuilt support for in-app integration, bitcoin payment or PayPal integration. So, keep that in mind while choosing it.
In this eCommerce competitive world there are a lot of payment processing companies getting born every day, but it is wise not to trust those companies. The company list that I’ve provides above is highly trusted and moreover I’ve used most of them personally. You won’t get cheated by these companies for sure and without worrying about your payment gateway you can actually concentrate on growing your business.
So, what payment gateway do you use for your eCommerce website rather than PayPal? Is that mentioned in the above list? Have you ever used any of those above payment gateways that I’ve mentioned above? What was your experience? The article has not ended here, we can still carry on these conversation in the comment section below. So, don’t forget to share your thought.
You can also connect with me via twitter @iSaumya. If you like this post, please don’t forget to share it with others who might enjoy reading it. Also if you have any other ideas or request about future posts, you can let me know in the comment section below or via twitter.