No matter what we think of Google and their philanthropic business model, but advertisement is always the main revenue stream of Google. The entire ad business of Google is basically broken into two pieces, AdWords and Adsense. One for the advertisers and the other for the publishers like us. When we show AdSense ads on our website or blog we get a tiny fraction of money out of what Google earns for it. Unfortunately for all these years both of these systems are completely unattached and the publishers only had a hand-few options to select what kind of ads they wanna show and to increase their overall earnings.
But from last few months. Google has started rolling out the new user interface for all Adsense users based on their new material design trend. Along with that new design change a very useful feature has been silently introduced by Google is the new Ad Balance option. Now at the beginning when you look at the name for the first time it might confuse you as it did to me. I initially thought it is something which will show how many ad units I’m running on my site or how many are left to be added – something like that, as the name has balance in it.
After this when I actually visited the new Ad Balance Page and navigate around for a few min, I quickly realize here the balance basically used in terms of measurement. Anyways before I tell you how you can increase your AdSense earnings significantly, let me briefly explain you how we earn money from the AdSense ads. It’s gonna be very basic explanation so that everyone can understand it without going into much technical details. So, lets begin.
Lets first understand how we actually make money using AdSense Ads
Though there are many critical technical terms are present in this, but today I’ll only focus on CPC to explain the benefit of the new Adsense ad balance slider. Anyways, so CPS stands for Cost Per Click. This is something the advertiser set when they place their ads on AdWords. If you ever placed any ads via AdWords, you would have seen a screen where Google ask you about what you want to keep as CPC for your ad unit.
So, let’s say hypothetically you set the CPC of your ad as $1. This means every time a potential client clicks on your ad unit on any of the Google’s site or the billions of Adsense enabled sites, you will be changed 1$ in your AdWords account. Now here the interesting things comes. When the ads are showing on any Google site’s like Google Search, Gmail etc. all the money they make stays in house. Whereas when that ad gets showed off in a Adsense enabled site or YouTube video, a portion of that earned money needs to be shared with the publisher too.
Now there comes another problem. There are some ads what shows on your website which has very high cpc but unfortunately as they show up less or when they show up people don’t click on it. On the other hand most of the ad units has very low CPC, but as the number of low CPC ads are so many, most of the times the ads that show up on our site has lower CPC – which in the end creates low revenue for you.
Also if you ever tried out big size ad units of Google Adsense, you might have seen that sometimes it shows a smaller sized ad even though you have a big ad unit code placed in your website. This is because the way Adsense algorithm works is lets say when you are requesting a page with Adsense ads in it, for one particular ad unit there are 2 possible ads that can be shown. One small ad with high CPC or a big exact size one with lower CPC. In this case, Google will mostly pick the big ad with low CPC one, because for you the goal is to increase revenue and for Google it is to cover the entire ad space and generate revenue.
So how AdSense Ad Balance Slider will increase my revenue?
Well, the reason Adsense Ad Balance Slider is awesome is because it gives you a slider using which you can change the Ad Fill Rate. You can find the Ad Balance section inside the My Ads section of Adsense’s vertical menu. By default it stays at 100% so, your Adsense account will show ads the way it was showing all these time. But If you start reducing the slider, you will see that after certain point it start to hurt your revenue. This is where you needs to stop.
Lets say if you move the ad fill rate slider between 70 – 100%, your earning remains at 100%. But if you move your ad fill rate slider to 69%, and you see your earnings dropping at 99%, this means you shouldn’t reduce your ad fill rate below 70%, otherwise it may hurt your earning instead of boosting it. In Google’s word, this is how ad balance work:
How ad fill rate works?
Let’s say you only want to allow 70% of potential ads to show on your site instead of the default 100%. On the “Ad balance” page, you use the slider to set your ad fill rate to 70%. Ad fill rate is how often we fill the available ad units on your site with ads. A 70% ad fill rate means we’ll fill your ad units up to 70% of the time with the highest-paying ads. You can now check the “Estimated earnings” field to see the revenue impact.
Now the problem with Ad Balance Slider is that there is no specific Ad Fill Rate number which will work for everyone to boost their earnings. It defers from sites to site. So, what I will suggest you to do is keep your ad feel rate at a number which will keep your earning at 100%. Then apply your settings. Keep your Adsense account in this stage for a few weeks because it will take a few weeks before you can see any changes to your earnings.
After that if you are still not satisfied with the result, increase or decrease it a little more and check the result for next few weeks until you get the result with which you are happy. Personally I will recommend you to start with an Ad Fill Rate of 70% and start experimenting from there. Personally using the new Ad Balance Slider, increased my ad revenue quite a bit. Unfortunately due to Adsense policy restrictions, I can’t share my earning details here but this will definitely help you to increase your Adsense earning quite a bit.
Many times Google add features in their system which generally doesn’t help much in long run, but this Ad Balance Slider is something that is gonna help everyone to increase their revenue by showing ads with higher CPC rather than showing a lot of ads with lower CPC. In one hand as this is a good news for us the publishers, on the other hand it is not so good news for advertisers. Because when most of ad publishers will using this Ad Balance slider to show high paying ads, the ads will low CPC will show up rarely, so to make sure their ads gets shows up along with their competitors, advertisers has to increase the CPC value for their ads to cut into this prime category. But whatever the case is, for publishers like us, this is definitely a great news and I will recommend every Adsense users to try it out.